Contact

Elizabeth (Beth) Mason

Work Samples >
Experience and Skills
  • Apparel and merchandise design
  • Book layout and design (print and digital)
  • Brand development
  • Brand identity
  • Branding
  • Brochures and booklets
  • Budget management
  • Business cards
  • Channel strategy
  • Color/palette design
  • Communications
  • Community management
  • Consumer experience (CX)
  • Copywriting
  • Creative briefs
  • Custom GIFs and stickers
  • Customer service (CS)
  • Digital design
  • Digital illustration
  • DOOH/digital ad content
  • Email campaigns
  • Event promotion
  • Expedited content delivery
  • Extension of brand designs and logo variations
  • Front-end UI/UX and website design
  • General document design
  • Graphic design
  • Hand-drawn illustration
  • Iconography/custom icons
  • In-person and virtual event content
  • Landing page, content and design
  • Launch content
  • Letterhead/stationary
  • Location and site maps
  • Logos
  • Marketing
  • Marketing collateral
  • Messaging
  • Mockups
  • NFTs/web3
  • Online form design
  • Personal brand development
  • Photo Editing
  • Portfolio and resume editing and design
  • Postcards and mailers
  • Poster and flyer design
  • Presentation/deck design
  • Press releases
  • Print collateral
  • Print design
  • Proofreading and editing
  • Signage
  • Social content
  • Social media management
  • Storyboarding
  • Surface pattern design
  • Team/role development
  • Typography
  • Vendor relations
  • Visual identity
Technical Proficiencies
  • Adobe Creative Cloud (Acrobat, AfterEffects, Express, Illustrator, InDesign, Photoshop, Premier, XD)
  • Asana
  • Constant Contact
  • Discord
  • Elegant Themes Divi
  • Elementor
  • Front
  • Google Workspace and Platform (Ads, Analytics, Calendar, Docs, Drive, Forms, Gmail, Keep, Meet, My Business, Search Console, Sheets, Slides)
  • HubSpot
  • LinkedIn
  • MailChimp
  • Meta (Facebook, Instagram, Threads)
  • Microsoft 365/Office (Excel, Outlook, Planner, Power BI, PowerPoint, SharePoint, Teams, Word)
  • Miro
  • Monday.com
  • Mural
  • Pardot
  • Retool
  • Salesforce
  • Slack
  • Telegram
  • WordPress
  • X
Industry Experience
  • Association
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Cannabis
  • Commercial real estate
  • Corporate
  • Direct-to-consumer (DTC)
  • Education
  • Events
  • Golf
  • Health, fitness and wellness
  • Holding companies
  • Hospitality
  • Legal
  • Logistics
  • Multi-division and cross-functional organizations
  • Non-profit
  • Packaging
  • Pets
  • Residential real estate
  • Recruitment
  • SaaS/PaaS
  • Small business and entrepreneurship
  • Sports and sports hospitality
  • Start-up
  • Supply chain
  • Technology
  • Transportation, freight and trucking
  • Warehousing and storage
  • web3

Digital Marketing and Content Manager

Precision eControl and Vorys eControl, Present

  • Orchestrated simultaneous end-to-end digital transformation and rebranding initiatives for two brands, partnering with CMO to define audience personas, messaging architecture, and content strategy, and facilitated new creative direction and visual identities with outside consultants
  • Led complete redesign of firm practice group and ancillary SaaS platform company websites, leveraging competitive analysis and consumer journey mapping to inform strategic decisions, resulting in the transformation of digital marketing from a cost center to a revenue driver with:
    • 51.9% increase in homepage engagement
    • 4x increase in demo requests
    • 22.2% growth in lead generation
    • 32.1% increase in active users
    • 80% reduction in costs
  • Elevated brand positioning through modernized visual identity, resulting in A+ SEO performance grades (from C/B) and multi-page SERP position improvement
  • Quadrupled LinkedIn reach with a 30%+ increase in engagement through strategic content mix and adoption of a more customer/client-focused narrative
  • Partnered directly with C-suite, firm partners, and practice group Chair to translate complex concepts into high-impact visuals
  • Created, maintained, and trained attorneys, operations, and functional teams on use of asset management system and presentation repositories to enable self-service and accessibility

Co-Founder

Balto Token, March 2022 to May 2023

  • Conceptualized, researched, and built a collection of Non-Fungible Tokens (NFTs) with 500+ unique layers of artwork and metadata assets, delivering $70k+ in revenue in four months and attracting a global community of collectors
  • Grew community engagement by 890% and recruited and supervised a team of community managers and moderators
  • Developed comprehensive brand identity, including digital platforms, merchandise, and marketing collateral

Product Marketer

Weedmaps, formerly Enlighten, November 2021 to August 2022

  • Collaborated with the Head of Marketing to direct omnichannel marketing initiatives that contributed to a 30% increase in revenue and customer retention, leading to a successful acquisition
  • Optimized digital presence through compliant, strategic content and UX improvements, increasing CTRs by 15%
  • Managed development and execution of integrated marketing campaigns across digital, social, and traditional channels for DOOH and retail SaaS products, as well as event activation division

Director of Marketing and Media

The Yards, April 2020 to November 2021

  • Developed brand identity, including visual design system, voice, event ideation, and comprehensive marketing strategy
  • Drove following and membership inquiries through strategic marketing initiatives, achieving over 1,000% social media growth and a 4.8/5-star rating with more than 100 reviews in under six months
  • Secured high-profile media coverage with strategic communications partners, including features in Forbes, Golfweek, The New York Times, No Laying Up, and Visit Florida
  • Partnered with the owner and key stakeholders to translate business objectives into creative strategies, managing the entire project lifecycle, including vendor relations, budget oversight, and timeline management
  • Pioneered member relations prior to the club’s opening and originated event sponsorship initiative

Marketing Coordinator

Total Distribution, Inc., June 2018 to April 2020

  • Chaired Social Media Executive Subcommittee, leading marketing standardization and digital transformation initiatives across 50+ locations
  • Increased social media following by 59% with over 1,200% greater post reach while improving rating from 1.2 to 5 stars
  • Consolidated marketing operations across multiple business units and divisions, reducing spending by 75% while expanding reach

Communications Coordinator

Timuquana Country Club, November 2015 to August 2018

  • Achieved an overwhelming member satisfaction rating of greater than 95% for redesigned club website and communications
  • Overhauled brand identity, redesigning newsletters, email marketing, member communications, and event promotional content, as well as leading the contracting, design, development, and implementation of a new website and app
  • Disseminated in- and external membership and event marketing, facilitating cross-functional communications and relationships with department heads, Board of Governors, committee leaders, and outside vendors

Graphic Artist

Jewish Community Alliance, May 2013 to January 2016

  • Selected for the inaugural class of JCCA’s National Talent Management and Advancement Program
  • Recognized by the umbrella organization for creative vision and redesign of the agency brand and awarded an honorable mention at the JCCA Biennial Convention
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